InReality - ebook SRM 2

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The physical store is now as connected to technology and big data as it is to connected life. As more enabling platforms emerge, we expect store media to become “smart,” attuned to people, activities and transactions at every single location and engagement point. This trend starts, however, with digital signage.

Based on our time in the trenches with key partners, get real-world guidance on:

  • The Smart Store Vision
  • How “Smart” Retail Media paves its path
  • IoT and the new drivers of adoption
  • The critical role of data
  • Navigating privacy and personalization
  • The ideal model for Smart Retail Media